Promotional launch videos for AM Bid

AM Bid works with organisations to support and enhance their pitching for new work by offering bid-consultancy, staff provision, bidding presentation to tender training.

When they launched a new, accessible, online training product, they knew they’d have to think a bit differently about how to promote it.  

We worked with AM Bid marketing department to work out the best approach, and following consultation we decided that by being creative with what we filmed, we could focus on a few different video methods, to catch viewers no matter what level of awareness they had. These were:

•          An informative video that clearly explains the new product and how it works. 

•          A bullet point "hero" film which could sit front and centre of their marketing campaign. 

•          And finally, bitesize short and snappy social media edits to catch viewers' attention online and funnel them onto the more in-depth video. 

We worked with AM Bid marketing manager to hone a script to keep the story going and get across the key points. This was then delivered by the CEO at in our studio. We filmed a piece to camera against a green screen, giving us great versatility to add any background, which can also be changed or updated later. 

The video content proved an effective marketing tool for AM Bid and is now being used to promote the product online. The company decided to follow up on this work and will create video testimonials once users start working with the product.